Brand strategy + development

Common Good Cocktail House is a very special place in Glen Ellyn, IL. They serve the best cocktails, in a beautifully curated space, with the most genuine hospitality. The owners want this cocktail house to feel like an extension of their living room—and they’ve achieved this vision. I worked with Alicia, Chad, and Mike to develop this brand from scratch. From discussions surrounding their dreams for the bar and vision for menus, to the community that awaited them in the suburbs outside of Chicago, we came up with a strategy. I collaborated with this extraordinary team and executed a thoughtful and detailed visual language that nods to their foundational beliefs of hospitality and faith, with custom seasonal menus that embellish rotating ingredients.

Designed and developed logo and pattern work for the first-ever Bloomington Pie Contest that raised over $1,200 in donations for the Community Kitchen of Monroe County in Bloomington, IN.